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About My Policy Advocate

A Founding Leadership Team Built for Scale

Insurance & Financial Strategy

Veterans who have managed risk for high-net-worth individuals and large commercial clients.

Technology & Analytics

Developing advanced, proprietary software capable of measuring and reporting every KPI in real time.

Community Building

Proven success in scaling loyal user bases from thousands to millions.

Customer Experience

Deep knowledge of empathetic service delivery, reducing churn and increasing lifetime value.

Marketing Powerhouse

A strategic partner currently managing four divisions of Mattel, orchestrating national iHeartRadio campaigns, and maintaining direct personal relationships with committed sponsors eager to align with this vision.

Insurance protection

Meet the Team

Scott Krim

Scott Krim

Co-Founder, Insurance and Risk Management Expert

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Andy Cramer

Andy Cramer

Co-Founder, Consumer Advocate and Project Manager

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Greg Blum

Greg Blum

Championing Financial Education and Consumer Advocacy

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Adam Benjamin

CEO and Co-Founder of Starke Marketing

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Al Farmer

Al Farmer

CTO/CIO

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Scott Krim

Co-Founder, Insurance and Risk Management Expert

For over 35 years, Scott Krim has stood at the center of the insurance and estate planning world—an insider known for his deep expertise, strategic insight, and unwavering advocacy for his clients.

Scott began his career at Cigna Financial Advisors in 1990, where he quickly established himself as a trusted advisor with a talent for simplifying complexity.

He later joined his father, Richard Krim, at Krim Associates, continuing a family legacy of service and integrity. In 1998, he became part of Sagemark Consulting, one of the nation’s leading advisory groups, and by 2005, he joined National Financial Partners (NFP), helping unify independent advisors under a sophisticated, national platform.

Over the years, Scott forged strategic alliances with powerhouse firms like Anchin, Block & Anchin, creating comprehensive financial tools to guide clients through business succession, generational wealth transfer, and life transitions. His public seminars and professional leadership have made him a trusted voice among peers and clients alike.

As co-founder and CEO of My Policy Advocate™, Scott is redefining how Americans understand and manage their insurance. Combining decades of insider knowledge with cutting-edge technology, he offers AI-driven tools, educational programs, and consumer advocacy to help individuals and families make informed, confident decisions about their financial protection.

Scott’s mission is simple yet transformative: to level the playing field—turning insurance from confusion into clarity, and from fine print into peace of mind.

Scott Krim

Andy Cramer

Co-Founder, Consumer Advocate and Project Manager

For more than five decades, Andy Cramer has built a reputation as a visionary entrepreneur and innovator who unites technology, community, and service. A pioneer who coined “Retail Entertainment,” Andy transformed shopping into a cultural experience—creating one of San Francisco’s most iconic lifestyle brands. His stores became vibrant community hubs and enduring symbols of resilience and compassion during the AIDS crisis.

Drawing on an innate understanding of consumer behavior and the art of delivering exceptional service, Andy built brands that turned everyday transactions into emotional connections. Anticipating the Internet’s potential to unite people, he launched one of the earliest large-scale online communities, attracting over four million members and global sponsors such as American Airlines, IBM, and Time Warner. The company went public in 2004, establishing Andy as a pioneer in digital engagement and community building.

Working with iStar Financial, AGI Group, and The New Home Company, Andy’s platform helped sell out major master-planned communities—all exceeding several hundred million in sales—by integrating analytics, customer relationship tools, and digital outreach to drive measurable results.

ROIgenius® became known for transforming complex real-estate operations into data-driven ecosystems that delivered exceptional returns. For 18 years, Andy has guided CEOs and management teams to focus on measurable performance, channeling investment toward the highest-impact opportunities.

Blending empathy with innovation, Andy continues to turn foresight into impact—and business into a lasting force for human connection. In June 2025, Andy was honored by the San Francisco Business Times with the Selisse Berry Lifetime Achievement Award for his decades of leadership and advocacy on behalf of underserved communities.

Blending empathy with innovation, Andy continues to shape the future of consumer technology and advocacy—turning foresight into impact, and business into a force for human connection.

Andy Cramer

Greg Blum

Championing Financial Education and Consumer Advocacy

With more than four decades in financial services, Greg Blum has built a distinguished career defined by leadership, innovation, and a steadfast commitment to empowering individuals through financial education.

He began his career as a tax accountant specializing in wealth preservation, advising high-net-worth families and closely held businesses on estate planning, risk management, and generational wealth transfer strategies.

In 2005, Greg co-founded the Center for Wealth Preservation (CWP), transforming it into one of the nation’s leading MassMutual agencies. Under his guidance, CWP grew to support more than 100 advisors and earned multiple national distinctions, including the Chairman’s Trophy, Crystal Achievement Award, and GAMA International Master Agency Award—a testament to his vision and ability to build teams of excellence.

Greg’s renowned “Client-Centric” philosophy elevated advisory standards across the industry. His expertise spans advanced insurance planning, tax-efficient transfers, and regulatory compliance, and he is widely respected for mentoring professionals and translating complex financial strategies into clear, actionable guidance for clients.

In 2025, Greg transitioned from private practice to join My Policy Advocate™ as a senior member, channeling his expertise toward consumer advocacy and systemic reform.

Today, he develops education-driven tools and resources that help individuals understand their risk management profiles, identify coverage gaps, and navigate modern challenges such as data privacy, cybersecurity, and market volatility.

A lifelong advocate for fairness and transparency, Greg continues to champion a future where financial literacy and protection are accessible to everyone.

Greg Blum

Adam Benjamin

CEO and Co-Founder of Starke Marketing

Adam has built one of the premier performance-driven marketing agencies in the country. Under his leadership, Starke has generated billions in gross revenue for clients across diverse verticals, serving world-class brands such as Barbie, the University of Southern California, Hot Wheels, Venturi Private Wealth, Keck School of Medicine, and Callidus AI.

A key driver of this success has been Adam’s ability to cultivate and sustain relationships with the individuals who truly move the needle in media and culture. He has personally established trusted partnerships with top podcasters, nationally recognized radio and television hosts, and influential content creators who command massive audiences.

These relationships have allowed Starke to place its clients at the center of conversations that shape consumer behavior, leveraging authentic voices and powerful platforms to maximize reach. From Colin Cowherd and Sean Hannity to an expanding roster of influencers, Adam ensures Starke’s clients benefit from access, credibility, and lasting impressions.

Adam’s philosophy in founding Starke was simple: create an agency tied directly to clients’ success by choosing delivery vehicles that propel companies to market leadership.

With deep specializations in direct-to-consumer growth, B2B marketing, creative production, and performance advertising. Starke’s campaigns are designed to align with how consumers think and behave—making the agency not just a service provider, but a strategic partner in driving measurable impact.

Al Farmer

CTO/CIO

Al began his career when the Governor of New Hampshire called and told him that he was selected to work in the Department of Energy Supercomputing Honors Program. He worked at Lawrence Livermore Department of Energy during school breaks for 3 years.

Now, more than three decades later, he has a history of founding companies and leading advanced technology initiatives with passion, empathy and vision. Al was recently the Senior Solutions Advisor in AI and Data Management at CDW. He guided Fortune 200 clients in generative AI, data, cloud and modern engineering. He focuses in aligning use cases with measurable ROI to maximize value.

Al co-founded the Caregiving Network™, Alternative-spaces™, and ROIgenius® and brings a proven record of innovation and collaboration. He was the Manager of Network Services at IBM, Director of West Coast Sales and Business Development at Teradyne, CTO of Hear Music, purchased by Starbucks, reimagining how consumers discovered and purchased music.

As Chairman of the Internet Advisory Board of Bare Minerals, he oversaw their first web presence. He patented early online purchases, selling more than 90% of Herman Miller Red products over the Internet.

With 50 Certifications from Microsoft, Databricks, ChatGPT, OpenAI, AWS, Dell Technologies, NVIDIA, Salesforce, Google Cloud and more, Al brings a wealth of skills and contacts along with his passion for advocacy.

Al Farmer